Netversant Greenfield is an innovative automated design software created by Versant Solutions Group that builds complex broadband fiber networks for rural areas. Versant came to Studio Mondu looking for a plan to bring their new software to market and generate leads with a quick deadline and high stakes. We designed and implemented an integrated marketing plan aimed at a small and specific audience with a look and feel that couldn’t be ignored. Our messaging focused on the transformative process the software provides by solving a complex problem with speed and accuracy. A series of ongoing literature and digital marketing was created to provide rich media content that resonates with the needs of the audience.