Closing the Loop for a Better Future

Studio Mondu partnered with Convertus Group to bring their one-of-a-kind “closed loop” model of organic waste recycling to life, a system that transforms landfill-bound waste into renewed resources. Focused on helping municipalities maximize their recycling potential, Convertus offers tailored solutions that give spent materials new life.

In collaboration with brand consultant Robin Honey, we designed a new brand identity, website design and marketing materials. Our work extended beyond the core brand to support Convertus through new company acquisitions and the development of consumer packaging for their mulch and soil product lines. At the heart of the project was a desire to stay optimistic in the face of urgent environmental challenges. The brand celebrates the beauty of our planet with vibrant design and messaging, anchored by a logo that reflects momentum, renewal and infinite possibility.

Client:
Convertus Group
Role:
Brand Identity
Web Design
Marketing Collateral
Consumer Packaging