Branding isn’t a quick fix. It’s the foundation that makes your marketing work smarter, builds trust and sets your business up for lasting growth.

Athletic Greens’ transformation into AG1 is more than just a rebrand — it’s a masterclass in strategy-led design.

Branding in 2025 is getting smarter, warmer and way more expressive. These 4 branding trends are shaping the year and showing us that standing out starts with thoughtful design.