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4 Branding Trends We Have Our Eye On In 2025

4 Branding Trends We Have Our Eye On In 2025

Branding in 2025 is getting smarter, warmer and way more expressive. These 4 branding trends are shaping the year and showing us that standing out starts with thoughtful design.
TRENDS + INNOVATION
5 mins read

Monochrome

by F61 Agency

Sometimes, the boldest move is stripping things back. Monochrome branding is on the rise, using a single colour to create instant recognition. It’s minimal but never forgettable; letting form, layout and tone carry the story in a surprisingly interesting way.

A Human Touch

by Stephenson Edwards

In a world full of polish, imperfection feels refreshing. Hand-drawn lines, soft textures, and human-crafted details are bringing warmth back to branding. This trend leans into honesty and connection because the more human your brand feels, the more trust it builds. It’s just plain fun.

Fun with Fonts

by Perron-Roettinger

Typography is getting a glow-up. Brands are loosening up their letterforms, stretching, stacking and playing with type in ways that express personality before a single word is read. It’s bold, playful and anything but default.

Animated Moments

by Seed

Small movement, big impact. Animation is adding life to visual identity, think logos that shift, menus that glide and elements that respond in subtle, satisfying ways. These micro-motions make brands feel delightful, intuitive and engaging at every click or scroll.

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Branding isn’t a quick fix. It’s the foundation that makes your marketing work smarter, builds trust and sets your business up for lasting growth.

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