We work with ambitious wellness, lifestyle and cpg consumer brands, often at the Series A stage or earlier, who understand that brand is more than a logo. Our best partnerships are with teams who care deeply about what they’re building and are ready to invest in the foundation that drives their next stage of growth.
We’re a fully remote team based across Southwestern Ontario. We don’t have a central office, just creative minds working flexibly and collaboratively with companies across the world from wherever we do our best thinking.
You walk away with everything you need to confidently share your brand with the world and keep it consistent as you grow.That includes your full visual identity, core messaging, packaging and digital design (if applicable), and a custom brand guidelines document to help your internal team and future partners stay aligned.
Typically 8–12 weeks, depending on scope and client availability for feedback. We work efficiently but intentionally, giving each phase the space it needs to be thoughtful and effective.
A clear sense of your product, your market, and where you want to go next. From there, we’ll guide you through the process, no polished pitch deck or strategy doc required. Just your knowledge, your vision, and a little trust.
Yes, but we’ll start with a brand audit to ensure your foundation is strong enough to guide effective packaging work. If the core brand holds up, we’ll move forward. If not, we’ll recommend ways to refine it so your packaging feels aligned.
No, we wouldn’t be doing the project any justice. As a brand-focused studio, we believe the brand should lead. Design decisions around your website from colours and typography to tone of voice and structure all flow from your brand foundations. Skipping that step usually leads to misalignment, confusion, or costly revisions down the line.
Yes! We offer design subscriptions for brands who need consistent, high-quality creative support after launch, whether that’s new SKUs, campaigns, print materials, or website updates. Think of it as having a creative partner on call.