Real Food, Real People, Real Lifestyles

Chelsie Croxall is a personal trainer designing programs that deliver an attainable way to live a healthy life through exercise and food choices. In a world of quick fixes, Chelsie wanted to create a cookbook that takes it back to the basics by creating healthy recipes that are easy, flavourful and satisfying. Following her lead, we obsessed over the details in designing and copy editing her cookbook Real Food, Real People that was shaped by who Chelsie is and the belief that a healthy lifestyle is for everyone. The cookbook features raw imagery of the recipes cooked in Chelsie’s very own kitchen and styled using vintage pieces from her home. The eclectic design defies perfection to create an artistic piece you’ll want to keep out on your shelf.

Real Food. Real People.
Real Food Real People Logo Icon
Brand Identity
Layout Design
Outlined logo in oval with tattooed hand placing herbs in bowl with the words Real Food Real People around it
Real food. Real People. Real Healthy. with outline illustration of tattooed hand pointing right
Top view of white hard cover cookbook with logo on it with bowls of chili beside it
Cookbook recipe layout design for roasted cabbage salad, iced lemonade mint pops, and wild pancakes
Wooden pantry with jars of spices and white cookbook placed on top with antique tea pot
Modern black outline food icons for cookbook
Woman shopping in farmer market with watermelon in her hand.
Cookbook cover design with black outline logo
Cookbook inside layout design for the icon guide
Breaded shrimp packed in newspaper in a bowl with dip
Healthy fig bars on antique plate with wood rolling pin and white flowers
Black outline tea cup and saucer illustration with a rose on it. Breakfast. Lunch. Dinner. Etcetera. is written underneath.